What we do
MCA Group is an umbrella company with daughter companies in Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Macedonia – in which experts, evaluate and measure media communication by monitoring all types of media, selecting smart data and turning them into useful information, preparing reports and analyses including information from various sources. For the entire decision making environment, we carry out various market analyses and research projects.
MCA Group covers 85% of the regional media. In cooperation with partners, it offers services also in Albania, Kosovo, Montenegro, Bulgaria, Romania.
Most of MCA Group companies are members of the international association of media monitoring agencies FIBEP, and international association of agencies for communication evaluation AMEC, making the Group a part of a worldwide network and allowing them to provide services globally
Members of the MCA Group…
assess the success/lack of success of your company or your own media visibility
make various media analyses and comprehensive overviews of the company’s image in the media
translate foreign media articles and prepare summaries of their content
provide information about an event in your decision-making environment;
make analyses and surveys of the market and competition;
provide strategic consulting on how to approach a market;
Using the highest standards in research methodology, the MCA Group offers all kinds of desk and field research, both quantitative or qualitative. The newest service in our Group is Mystery Shopping provided by MCA Zagreb based company MSA Adria